ONGGI KOREAN RESTAURANT
RESTAURANT DESIGN
Client | Onggi, Vegan Korean Kimchi
Location, date | London, 2023
Services | Interior design of first physical store and restaurant
Team | Claudia Ambrosi
Location and Date | Hackney, 2022
Brief
Design the first physical store and hospitality space for a young London-based kimchi company.
Minimalist style with inspiration from the Bauhaus movement.
Workshop space to teach Korean recipes,
Staff area,
Fully equipped commercial kitchen,
Social dining experience
Proposal | The design proposal for Onggi, is characterised by a functional space that plays homage to the richness of Korean culture. Every detail is chosen carefully to bring to life a unique space to truly create an immersive experience for the guests. Natural materials such as wood, clay, stones and glass where selected to connect the diners to the heritage of Korea. Everything defines the unique experience inside this space, where different functions take place under the same roof.
research
Before to dive into the design proposal, and to make conscious decisions, we researched among other topics, about: the existing brand identity, consumers behaviours, the products, history and mission of the company, competitors, the location, style preferred, restaurant design trends, Korean art and colours.
